Chicho's Pizza started out as a small idea by two former Virginia Beach lifeguards who aspired to make great pizza made of nothing but the freshest ingredients! The first location on the corner of 21st Street and Atlantic Avenue, built in 1968, was an instant success! Patrons saw their orders being baked right in front of their eyes and passersby caught the tantalizing scent of pizza that wafted through the storefront window. It didn't take long before the Chicho's pizza + beer combo made the location infamous as 'The Locals' Favorite. Its popularity heightened even more when renowned bands would stop by for a slice or two after concerts!